On 4 March, it was reported that the Chinese social commerce platform TikTok Shop is continuing to expand into more countries. Industry sources note that TikTok Shop will be opening its virtual doors in Brazil as early as April and in Japan in June.
The Brazil site is reportedly managed by the same team that is currently running TikTok Shop in Mexico. It is inviting domestic merchants in the country to join the platform before opening to applications. The requirements for Brazilian sellers are similar to the Mexico site. The “fully managed” mode of service is currently unavailable in Brazil due to tariffs. The Japanese site of TikTok Shop will include local companies and individuals as the first wave of merchants and is now collecting merchant intents. Industry sources believe that beauty, skincare and pet goods will be popular sellers in Japan.
TikTok Shop is also expanding to Germany, France, and Italy. At the moment, it is admitting locally registered businesses as merchants but will soon include independent sellers. The platform first landed in Spain and Ireland for testing and is also launching its “Fulfilled by TikTok” logistics service in Germany and hiring logistics workers in Spain.
Brazil is one of, if not the hottest market in Latin America in terms of e-commerce. Currently, both Amazon and Temu are battling in the region against Argentine competitor Mercado Libre and Singaporean Shopee. Amazon is lowering its commission and fees for several categories of goods to compete. TikTok is entering the market with fierce competition. But with its future in the United States in limbo, other markets, especially Southeast Asia will become much more important for TikTok.
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