2021 Chinese New Year campaigns – an overview Post date February 16, 2021 In Creative Works Tags Print Video Gen-Z Beauty & Cosmetics Digital Society Fashion & Retail FMCG Food & Beverage Gaming Love & Marriage Luxury Short Video Technology Chinese New Year Douyin (TikTok) Social Media WeChat Weibo Xiaohongshu (RED)
Dating app Tantan highlights generational divide about marriage Post date February 10, 2021 In Creative Works Tags Video Gen-Z Automotive Digital Society Love & Marriage Women in China Chinese New Year Social Media Weibo
2021 Chinese New Year campaigns unite around family Post date February 4, 2021 In Creative Works Tags Print Video E-commerce Food & Beverage Technology Chinese New Year Douyin (TikTok) Social Media WeChat Weibo Xiaohongshu (RED)
Alipay’s successful “scan fu” campaign returns for sixth year Post date February 2, 2021 In Creative Works Tags Video Art & Culture Digital Society E-commerce Short Video Technology Chinese New Year Douyin (TikTok) Social Media WeChat Weibo
Chinese consumers explore the outdoors with GUCCI X The North Face Post date January 28, 2021 In Creative Works Tags Buzzwords Print Video Luxury Sport & Fitness Travel Social Media Weibo Xiaohongshu (RED)
McDonald’s McCafé evokes nostalgia in Chinese New Year campaign Post date January 26, 2021 In Creative Works Tags Video Food & Beverage Chinese New Year Social Media WeChat Weibo
Uniqlo heads off rivals with high-quality and co-branded products Post date January 21, 2021 In Creative Works Tags Gen-Z Fashion & Retail Douyin (TikTok) Social Media WeChat Weibo Xiaohongshu (RED)
Turing leads Confucius on tour of Haier’s modern Chinese homes Post date January 14, 2021 In Creative Works Tags Video Digital Society FMCG Older Generation Technology Chinese New Year Social Media Weibo
Capturing cultural nuances in Chinese New Year campaigns Post date January 12, 2021 In Creative Works Tags Video Fashion & Retail Luxury Sport & Fitness Chinese New Year Social Media Weibo
KFC X Kuaishou offer out of this world experience with AR filter Post date January 5, 2021 In Creative Works Tags Experiential Video Gen-Z Digital Society Food & Beverage Short Video Technology Social Media
