Xiaomi KOL controversy: how fan culture turned a routine influencer deal into a crisis Post date January 9, 2026 By Alastair Reid Schanche In News Tags Technology Marketing & Branding Weibo
JD Health’s red apple campaign and what it can teach us about Chinese CSR Post date January 6, 2026 By Alastair Reid Schanche In Creative Works Tags Food & Beverage Society & Culture Marketing & Branding Platforms
Levi’s Lunar New Year release shows how heritage brands are rethinking China Post date January 5, 2026 By Alastair Reid Schanche In News Tags Fashion & Retail Marketing & Branding Traditional Festivals
Chow Tai Fook’s ‘Ox-Horse’ gold pendant triggers backlash over tone Post date January 4, 2026 By Alastair Reid Schanche In News Tags Luxury Society & Culture Marketing & Branding Weibo
Moleskine partners with Shanghai’s 600 Wanping South Road on mental-health themed notebooks Post date January 3, 2026 By Alastair Reid Schanche In News Tags Marketing & Branding
The North Face turns to China’s northwest for Year of the Horse brand push Post date January 3, 2026 By Alastair Reid Schanche In News Tags Fashion & Retail Marketing & Branding
From value to relationship: Inside McDonald’s China’s Fan Convention playbook Post date January 1, 2026 By Alastair Reid Schanche In Creative Works Tags Food & Beverage Society & Culture Marketing & Branding
Inside Maison Louis Vuitton Sanlitun: where luxury retail becomes a social and cultural space Post date December 30, 2025 By Alastair Reid Schanche In Exclusives Tags Fashion & Retail Food & Beverage Marketing & Branding
Mixue opens first U.S. store Post date December 29, 2025 By Alastair Reid Schanche In News Tags Food & Beverage Marketing & Branding
Lenovo uses AI to engage football fans ahead of the 2026 FIFA World Cup Post date December 29, 2025 By Alastair Reid Schanche In News Tags Digital Society Entertainment Technology Marketing & Branding
