Chinese consumers become nostalgic as Sprite retires its classic green bottle Post date August 1, 2022 In News Tags Environment FMCG Food & Beverage Marketing & Branding Weibo
How has KFC’s “Crazy Thursday” bundle gained popularity in China? Post date April 14, 2022 In News Tags FMCG Society & Culture Marketing & Branding
How does cherry blossom pink once again become the “Spring Limited” colour for Chinese customers? Post date April 13, 2022 In News Tags FMCG Food & Beverage Marketing & Branding
Dove X McCafé: a soak in a coffee-scented bath Post date October 12, 2021 By Juliette Pitt In Creative Works Tags Beauty & Cosmetics FMCG Food & Beverage Society & Culture
Chinese snack brand Lyfen highlights issues facing young Chinese workers Post date September 29, 2021 By Qing Na In Creative Works Tags Gen-Z FMCG Food & Beverage Society & Culture Weibo
Walmart’s ‘Sam’s Club’ eager to take over the Chinese market Post date September 21, 2021 In News Tags FMCG Food & Beverage
Reach for the tissues – Campaign to rekindle romance amid record divorces Post date September 15, 2021 By Zi Wang In Creative Works Tags Gen-Z FMCG Love & Marriage Society & Culture
How Qingming traditions and COVID-19 dominated Tomb-Sweeping campaigns Post date April 1, 2021 In Creative Works Tags COVID-19 Print FMCG Food & Beverage Technology Travel Traditional Festivals Social Media
2021 Chinese New Year campaigns – an overview Post date February 16, 2021 In Creative Works Tags Print Video Gen-Z Beauty & Cosmetics Digital Society Fashion & Retail FMCG Food & Beverage Gaming Love & Marriage Luxury Short Video Technology Chinese New Year Douyin (TikTok) Social Media WeChat Weibo Xiaohongshu (RED)
Turing leads Confucius on tour of Haier’s modern Chinese homes Post date January 14, 2021 In Creative Works Tags Video Digital Society FMCG Older Generation Technology Chinese New Year Social Media Weibo
