6 brands that showed a different side of womanhood for Mother’s Day 2026 Post date May 13, 2026 By Alastair Reid Schanche In Creative Works Tags Marketing & Branding
Prada X Yang Mi: Why there’s more to this than you think Post date May 6, 2026 By Alastair Reid Schanche In Creative Works Tags Beauty & Cosmetics Marketing & Branding
GAP turns to music for emotional appeal in its latest Beijing pop-up Post date April 22, 2026 By Alastair Reid Schanche In News Tags Fashion & Retail Marketing & Branding
Winona tackles pollen problems in brand film with Zhou Keyu Post date April 13, 2026 By Alastair Reid Schanche In News Tags Beauty & Cosmetics Marketing & Branding
Satine moves fast on a Qu Ying pronunciation meme that's going viral fast Post date March 31, 2026 By Alastair Reid Schanche In News Tags Food & Beverage Marketing & Branding
Jeanswest hires Zhang Ruonan to sell ‘light oxygen’ ease Post date March 30, 2026 By Alastair Reid Schanche In News Tags Fashion & Retail Marketing & Branding
Luckin brings Luo Yonghao’s self-slap meme back to sell bigger cups Post date March 27, 2026 By Alastair Reid Schanche In News Tags Food & Beverage Marketing & Branding
Oreo rides Zhu Yu buzz with Tian Xiwei spring tie-in Post date March 25, 2026 By Alastair Reid Schanche In News Tags Food & Beverage Marketing & Branding
Xiaomi recruits Shu Qi and Su Bingtian as it rolls out new SU7 Post date March 24, 2026 By Alastair Reid Schanche In News Tags Technology Marketing & Branding
CASETiFY’s G-DRAGON collaboration signals a shift from tech accessory to cultural canvas Post date February 13, 2026 By Alastair Reid Schanche In Creative Works Tags Fashion & Retail Marketing & Branding