The brands and moments behind China’s soft power rise Post date November 3, 2025 By Alastair Reid Schanche In Exclusives Tags Digital Society Society & Culture Technology Platforms Xiaohongshu (RED)
Marketing beauty to China’s Gen Z – an interview with Judydoll’s Julie Liu Post date October 31, 2025 By Alastair Reid Schanche In Exclusives Tags Beauty & Cosmetics Digital Society Marketing & Branding
The most unlikely collab of the year? McDonald’s China team up with Mercedes-Benz Post date October 29, 2025 By Alastair Reid Schanche In News Tags Automotive Food & Beverage Marketing & Branding
When life gives you lemons, hold an apple event? Mixue hosts lemon conference Post date June 5, 2024 By Yimin Wang In News Tags Digital Society FMCG Food & Beverage Marketing & Branding
World’s first? Mugler opens store in Shanghai Post date June 5, 2024 By Yimin Wang In News Tags Digital Society Entertainment Fashion & Retail Luxury Marketing & Branding
Famous Chinese film producer Stephen Chow steps into microdrama production Post date June 5, 2024 By Kaiwen Yan In News Tags Digital Society Entertainment Short Video Society & Culture Marketing & Branding
“Hannibal” conquers Shanghai as Zegna brings Mads Mikkelsen to town Post date June 4, 2024 By Yimin Wang In News Tags Entertainment Fashion & Retail Luxury Marketing & Branding
Why are bananas ‘forbidden to go green’? China’s latest pun culture trend in the workplace Post date June 4, 2024 By Kaiwen Yan In News Tags Digital Society E-commerce Entertainment Society & Culture Marketing & Branding
“Companion crabs”: Dingdong provides pets for your cats Post date June 3, 2024 By Yimin Wang In Creative Works Tags Digital Society E-commerce FMCG Society & Culture Xiaohongshu (RED)
Is the cure to loneliness AI-generated? Soul App survey finds out Post date June 3, 2024 By Yimin Wang In News Tags Digital Society Society & Culture Technology Platforms
Balenciaga hosts fashion show in response to “FIRST in Shanghai” Post date June 3, 2024 By Kaiwen Yan In News Tags Fashion & Retail Society & Culture Marketing & Branding
How can a hit TV series cater to advertisers? Joy of Life 2 is the example Post date May 31, 2024 By Kaiwen Yan In Creative Works Tags E-commerce Fashion & Retail Food & Beverage Society & Culture Marketing & Branding Weibo
Za Heaven Official’s Blessing? Beauty brand collaborates with animated series Post date May 31, 2024 By Yimin Wang In News Tags Beauty & Cosmetics Entertainment Marketing & Branding Weibo
