The brands and moments behind China’s soft power rise Post date November 3, 2025 By Alastair Reid Schanche In Exclusives Tags Digital Society Society & Culture Technology Platforms Xiaohongshu (RED)
Marketing beauty to China’s Gen Z – an interview with Judydoll’s Julie Liu Post date October 31, 2025 By Alastair Reid Schanche In Exclusives Tags Beauty & Cosmetics Digital Society Marketing & Branding
The most unlikely collab of the year? McDonald’s China team up with Mercedes-Benz Post date October 29, 2025 By Alastair Reid Schanche In News Tags Automotive Food & Beverage Marketing & Branding
The hardest 618 shopping festival sees big changes Post date June 25, 2024 By Kaiwen Yan In Opinions Tags E-commerce Society & Culture Technology Marketing & Branding
Another social craze: NetEase develops an MBTI test tailored for Chinese audience Post date June 25, 2024 By Kaiwen Yan In News Tags Digital Society Entertainment Society & Culture Marketing & Branding Platforms
Marimekko celebrates Unikko’s 60th anniversary with HeyTea collaboration Post date June 25, 2024 By Yimin Wang In News Tags Digital Society Fashion & Retail Food & Beverage Marketing & Branding
Scrolling: Maison Margiela holds exhibition for Tabi shoes in Suzhou Post date June 25, 2024 By Yimin Wang In News Tags Fashion & Retail Luxury Marketing & Branding Weibo
Bad manners? Manner Coffee in hot water over staff assaulting customers Post date June 24, 2024 By Yimin Wang In News Tags Digital Society Food & Beverage Society & Culture Weibo
Did Freshippo just open the door to franchising? Post date June 24, 2024 By Yimin Wang In News Tags Digital Society E-commerce FMCG
Perlée gates: Van Cleef & Arpels brings arty pop-up space to 6 cities in China Post date June 24, 2024 By Yimin Wang In News Tags Digital Society Luxury Marketing & Branding Weibo Xiaohongshu (RED)
Yili Group Changyi 100% aims to lead innovation of MilkBeer category Post date June 24, 2024 By Kaiwen Yan In News Tags E-commerce Food & Beverage Marketing & Branding
How does international brand Uniqlo go hyperlocal with City Journal? Post date June 21, 2024 By Yimin Wang In Creative Works Tags Art & Culture Digital Society Fashion & Retail Marketing & Branding
Customised localised adverts for Chinese fans? Digital technology used at UEFA EURO 2024 Post date June 21, 2024 By Kaiwen Yan In News Tags Digital Society Society & Culture Sport & Fitness Technology Marketing & Branding
