The brands and moments behind China’s soft power rise Post date November 3, 2025 By Alastair Reid Schanche In Exclusives Tags Digital Society Society & Culture Technology Platforms Xiaohongshu (RED)
Marketing beauty to China’s Gen Z – an interview with Judydoll’s Julie Liu Post date October 31, 2025 By Alastair Reid Schanche In Exclusives Tags Beauty & Cosmetics Digital Society Marketing & Branding
The most unlikely collab of the year? McDonald’s China team up with Mercedes-Benz Post date October 29, 2025 By Alastair Reid Schanche In News Tags Automotive Food & Beverage Marketing & Branding
Journey to the West? Yili brings Sha Wujing to Paris Post date August 5, 2024 By Yimin Wang In News Tags Digital Society Fashion & Retail Food & Beverage Sport & Fitness Marketing & Branding
“Champion Dragon” continues Anta’s Olympic success story Post date August 5, 2024 By Kaiwen Yan In News Tags Fashion & Retail Society & Culture Sport & Fitness Marketing & Branding
How are the Olympics helping boost cinema ticket sales? Post date August 2, 2024 By Kaiwen Yan In News Tags Digital Society Entertainment Society & Culture Sport & Fitness Marketing & Branding
Suit walk? Lilanz and Chinese National Geography follow the Silk Road to Paris Post date August 1, 2024 By Yimin Wang In News Tags Entertainment Fashion & Retail Society & Culture Marketing & Branding
Winnin’ and slimmin’: Anta and Heytea launch Olympics collaboration Post date August 1, 2024 By Yimin Wang In News Tags Fashion & Retail Food & Beverage Sport & Fitness Marketing & Branding
“Xiaohongshu~”? Kylian Mbappé practices Mandarin with Liu Xiang Post date August 1, 2024 By Yimin Wang In News Tags Digital Society Sport & Fitness Marketing & Branding Platforms Xiaohongshu (RED)
Who is the prophet of the Paris Olympic Games? Yili unveils the winning songs Post date August 1, 2024 By Kaiwen Yan In News Tags Food & Beverage Society & Culture Sport & Fitness Marketing & Branding
E-commerce platforms scale back the “merchant-killing” refund only policy Post date July 31, 2024 By Yimin Wang In News Tags Digital Society E-commerce Fashion & Retail Platforms
2024 ChinaJoy: Games are no longer the sole protagonist Post date July 31, 2024 By Kaiwen Yan In News Tags Digital Society Entertainment Gaming Society & Culture Marketing & Branding
China considers issuing cyberspace IDs Post date July 30, 2024 By Yimin Wang In News Tags Digital Society Governmental Platforms
