China’s wilderness survival craze: how the Qixing Mountain challenge turned endurance into a viral spectacle Post date December 15, 2025 By Alastair Reid Schanche In Creative Works Tags Digital Society Society & Culture Marketing & Branding
Solid mango pomelo sago: the dessert taking over the internet and the brands getting involved Post date December 8, 2025 In Creative Works Tags Digital Society Food & Beverage Marketing & Branding Platforms Weibo
Beijing sees cross-border tourism hit five-year high as visa-free travel fuels rebound Post date December 10, 2025 By Alastair Reid Schanche In News Tags Travel
KFC China launches couple rings for “Crazy 520” Post date May 20, 2025 By Yimin Wang In News Tags Food & Beverage Love & Marriage Marketing & Branding Special Days Social Media
POP MART releases series of animated shorts for Nyota Post date May 20, 2025 By Yimin Wang In News Tags Digital Society Marketing & Branding Social Media
Speedo teams up with moodytiger for new swim training line celebrating “Born Swimmers” Post date May 19, 2025 By Yilan Ruan In News Tags Fashion & Retail Society & Culture Marketing & Branding Platforms
Haidilao opens first bakery brand SCHWASUA in Hangzhou Post date May 19, 2025 By Yilan Ruan In News Tags Food & Beverage Society & Culture Marketing & Branding Platforms
China 2025 Top Cultural Marketing Trends Post date May 19, 2025 By Yimin Wang In Exclusives Tags Art & Culture Digital Society Society & Culture Marketing & Branding
Lei Jun reveals first in-house Xiaomi chip in 8 years Post date May 19, 2025 By Yimin Wang In News Tags Digital Society Technology Social Media Weibo
Alibaba revenue up 6% in FY2025, but is “all in” on AI working out? Post date May 19, 2025 By Yimin Wang In News Tags Digital Society E-commerce Technology Platforms
Hermès travelling exhibition opens in Shenzhen Post date May 19, 2025 By Yimin Wang In News Tags Digital Society Fashion & Retail Luxury Marketing & Branding
Key takeaways from the China Beauty Expo (CBE) Shanghai 2025 Post date May 19, 2025 By Yimin Wang In News Tags Beauty & Cosmetics Fashion & Retail Society & Culture Marketing & Branding
Deli uses art to support aesthetic education in rural areas Post date May 16, 2025 By Yilan Ruan In News Tags Digital Society Society & Culture Marketing & Branding Platforms