China’s wilderness survival craze: how the Qixing Mountain challenge turned endurance into a viral spectacle Post date December 15, 2025 By Alastair Reid Schanche In Creative Works Tags Digital Society Society & Culture Marketing & Branding
Solid mango pomelo sago: the dessert taking over the internet and the brands getting involved Post date December 8, 2025 In Creative Works Tags Digital Society Food & Beverage Marketing & Branding Platforms Weibo
Beijing sees cross-border tourism hit five-year high as visa-free travel fuels rebound Post date December 10, 2025 By Alastair Reid Schanche In News Tags Travel
First POP MART now Luckin Coffee: SpongeBob SquarePants’ viral collabs Post date June 6, 2025 By Yimin Wang In News Tags Digital Society Food & Beverage Marketing & Branding Social Media
Is JD.com creating its own Meituan in China? Post date June 6, 2025 By Yimin Wang In News Tags Digital Society E-commerce Fashion & Retail FMCG
Pepsi unveils first humanoid robot in Shanghai Post date June 5, 2025 By Yilan Ruan In News Tags Digital Society Society & Culture Technology Marketing & Branding
Olympic champion Wang Manyu named Longchamp brand ambassador Post date June 5, 2025 By Yilan Ruan In News Tags Fashion & Retail Society & Culture Marketing & Branding Weibo
OPPO pits former footballer Kaká against cuju inheritors Post date June 5, 2025 By Yimin Wang In News Tags Digital Society Sport & Fitness Technology Marketing & Branding
Balenciaga removes “briefs” skirt from shelves in China after online controversy Post date June 5, 2025 By Yimin Wang In News Tags Fashion & Retail Luxury Society & Culture Social Media
Nike teams up with football collective ANAR FC for Shanghai pop-up Post date June 5, 2025 By Yimin Wang In News Tags Fashion & Retail Society & Culture Sport & Fitness Marketing & Branding
Why do colas in Hubei come in 600ml bottles instead of 500ml like the rest of China? Post date June 5, 2025 In News Tags Digital Society FMCG Society & Culture Social Media
Olympic champion Wang Chuqin named Mistine brand ambassador Post date June 4, 2025 By Yilan Ruan In News Tags E-commerce Society & Culture Marketing & Branding Weibo
China’s first McDonald’s museum opens in Shenzhen Post date June 4, 2025 By Yilan Ruan In News Tags Food & Beverage Society & Culture Marketing & Branding Platforms
