Why Yili’s World Cup campaign was the most successful viral marketing moment of the tournament Post date July 22, 2026 By Alastair Reid Schanche In Creative Works Tags Food & Beverage Sport & Fitness
Kimi K3: China’s breakthrough new AI model Post date July 23, 2026 By Alastair Reid Schanche In News Tags Digital Society Technology
Guming ends Nanjing’s long-distance milk tea relationship with first store Post date July 27, 2026 By Alastair Reid Schanche In News Tags Food & Beverage Marketing & Branding Platforms
Ultra-thin ‘air’ phones aren’t selling in China Post date December 3, 2025 By Alastair Reid Schanche In News Tags Digital Society Technology
HOKA turns Shanghai street into ‘Fly & Run Park’ for 2025 marathon Post date December 3, 2025 In News Tags Fashion & Retail Luxury Sport & Fitness Marketing & Branding
UGG teams up with HAMCUS for unlikely footwear collaboration Post date December 3, 2025 By Alastair Reid Schanche In News Tags Fashion & Retail Marketing & Branding
Mixue follows Meituan into Brazil as local-life tests foreign markets Post date December 3, 2025 By Alastair Reid Schanche In News Tags E-commerce Food & Beverage Platforms
How and why Zootopia 2 became China’s most collaborated IP Post date December 2, 2025 By Alastair Reid Schanche In Creative Works Tags Digital Society Entertainment Marketing & Branding
Espace Gabrielle Chanel: Inside Chanel’s newly opened Shanghai cultural space Post date December 1, 2025 By Alastair Reid Schanche In News Tags Fashion & Retail Marketing & Branding
The one-size-fits-all China playbook is dead Post date November 28, 2025 By Alastair Reid Schanche In Opinions Tags Digital Society Society & Culture Marketing & Branding
Yili’s Zhang Xingchao ad successfully turns workplace frustration into meme-led marketing Post date November 26, 2025 In News Tags Digital Society Food & Beverage Marketing & Branding
On launches a Shanghai-rooted running podcast for China’s fitness boom Post date November 26, 2025 By Alastair Reid Schanche In News Tags Digital Society Sport & Fitness Technology Marketing & Branding
Lucky Cup hits 10,000 stores as China’s budget coffee wars deepen Post date November 26, 2025 By Alastair Reid Schanche In News Tags Food & Beverage Marketing & Branding
