China’s wilderness survival craze: how the Qixing Mountain challenge turned endurance into a viral spectacle Post date December 15, 2025 By Alastair Reid Schanche In Creative Works Tags Digital Society Society & Culture Marketing & Branding
Solid mango pomelo sago: the dessert taking over the internet and the brands getting involved Post date December 8, 2025 In Creative Works Tags Digital Society Food & Beverage Marketing & Branding Platforms Weibo
Beijing sees cross-border tourism hit five-year high as visa-free travel fuels rebound Post date December 10, 2025 By Alastair Reid Schanche In News Tags Travel
Jimmy Choo names Bai Lu as Asia-Pacific brand ambassador Post date June 17, 2025 By Yilan Ruan In News Tags Fashion & Retail Society & Culture Marketing & Branding Platforms
Douyin launches new long-form video platform Selected Post date June 17, 2025 By Yilan Ruan In News Tags Digital Society Society & Culture Marketing & Branding Platforms
“Emotional consumption” in 2025, what are young people paying for? Post date June 17, 2025 By Yimin Wang In Opinions Tags Fashion & Retail Society & Culture Marketing & Branding Social Media
Mouse people? Why do Chinese youth compare themselves to animals? Post date June 17, 2025 By Yimin Wang In News Tags Digital Society Society & Culture Social Media
TikTok now has 1 billion monthly active users on mobile Post date June 17, 2025 By Yimin Wang In News Tags Digital Society E-commerce Douyin (TikTok) Social Media
Loewe announces brand Chinese cultural advisor Post date June 16, 2025 By Yilan Ruan In News Tags Fashion & Retail Society & Culture Marketing & Branding Platforms
JD.com joins the color wars with “Red Will Win” Post date June 16, 2025 By Yilan Ruan In News Tags E-commerce Society & Culture Marketing & Branding Weibo
JD.com revives Chinglish icons for a smart home “throwback” Post date June 16, 2025 By Yilan Ruan In News Tags Digital Society E-commerce Technology Marketing & Branding
Inside the fake LABUBU business Post date June 16, 2025 By Yimin Wang In News Tags Digital Society Fashion & Retail Society & Culture
Balenciaga goes viral in China with Peking duck “crisp bag” Post date June 16, 2025 By Yimin Wang In News Tags Digital Society Fashion & Retail Luxury Social Media
