The brands and moments behind China’s soft power rise Post date November 3, 2025 By Alastair Reid Schanche In Exclusives Tags Digital Society Society & Culture Technology Platforms Xiaohongshu (RED)
Marketing beauty to China’s Gen Z – an interview with Judydoll’s Julie Liu Post date October 31, 2025 By Alastair Reid Schanche In Exclusives Tags Beauty & Cosmetics Digital Society Marketing & Branding
The most unlikely collab of the year? McDonald’s China team up with Mercedes-Benz Post date October 29, 2025 By Alastair Reid Schanche In News Tags Automotive Food & Beverage Marketing & Branding
Nike ACG joins Chongli 168 Ultra Trail to celebrate every kilometer Post date July 21, 2025 By Yilan Ruan In News Tags Fashion & Retail Society & Culture Marketing & Branding Platforms
Why are the Chinese middle class turning on Sam’s Club? Post date July 21, 2025 By Yimin Wang In News Tags Fashion & Retail FMCG Society & Culture Social Media
What is “sanfu”, the Chinese dog days? Post date July 21, 2025 By Yimin Wang In News Tags Society & Culture Marketing & Branding Traditional Festivals Social Media
LABUBU teams up with GODIVA to launch ice cream series Post date July 18, 2025 By Yilan Ruan In News Tags Entertainment Food & Beverage Society & Culture Marketing & Branding
Olympic champion Pan Zhanle named Bottega Veneta brand ambassador Post date July 18, 2025 By Yilan Ruan In News Tags Fashion & Retail Society & Culture Marketing & Branding Weibo
Walking memes? Why Jia Bing and Tengger are so popular in ads Post date July 18, 2025 By Yimin Wang In Opinions Tags Entertainment Society & Culture Marketing & Branding Social Media
Meituan teams up with… Vogue? Post date July 18, 2025 By Yimin Wang In News Tags Fashion & Retail Food & Beverage Marketing & Branding Platforms
Forget perfection—Lululemon’s new campaign shows Gen Z just wants to feel real Post date July 17, 2025 By Yilan Ruan In Creative Works Tags Digital Society Entertainment Society & Culture Marketing & Branding
POP MART forecasts doubled revenue and 350% growth in profit Post date July 17, 2025 By Yimin Wang In News Tags Digital Society Fashion & Retail Society & Culture
Speech in Chinese and return of H20: Jensen Huang in Beijing Post date July 17, 2025 By Yimin Wang In News Tags Digital Society Technology Marketing & Branding Social Media
