Why Didi’s latest discount campaign focuses on China’s everyday ride-hailing cities Post date January 12, 2026 By Alastair Reid Schanche In News Tags E-commerce Technology Marketing & Branding
Xiaomi KOL controversy: how fan culture turned a routine influencer deal into a crisis Post date January 9, 2026 By Alastair Reid Schanche In News Tags Technology Marketing & Branding Weibo
Levi’s Lunar New Year release shows how heritage brands are rethinking China Post date January 5, 2026 By Alastair Reid Schanche In News Tags Fashion & Retail Marketing & Branding Traditional Festivals
Alibaba’s 1688 throws party for young people seeking ‘cheap substitutes’ Post date June 10, 2024 By Kaiwen Yan In News Tags Digital Society E-commerce Society & Culture Marketing & Branding
Pepsi Zero Sugar uses ‘Evening Economy’ for promotion during UEFA Champions League Post date June 7, 2024 By Kaiwen Yan In News Tags Food & Beverage Society & Culture Sport & Fitness Marketing & Branding
“A mess”: Whatever happened to Oriental Selection post-Dong Yuhui? Post date June 7, 2024 By Yimin Wang In News Tags Digital Society E-commerce FMCG Livestreaming
Rewind to 2008? Jay Chou returns as Sprite brand ambassador with newcomer Lay Zhang Post date June 6, 2024 By Yimin Wang In News Tags Digital Society Entertainment FMCG Marketing & Branding
Audio services platform Ximalaya seeks IPO in Hong Kong once more following several setbacks Post date June 6, 2024 By Kaiwen Yan In News Tags Society & Culture Marketing & Branding Platforms
When life gives you lemons, hold an apple event? Mixue hosts lemon conference Post date June 5, 2024 By Yimin Wang In News Tags Digital Society FMCG Food & Beverage Marketing & Branding
World’s first? Mugler opens store in Shanghai Post date June 5, 2024 By Yimin Wang In News Tags Digital Society Entertainment Fashion & Retail Luxury Marketing & Branding
Famous Chinese film producer Stephen Chow steps into microdrama production Post date June 5, 2024 By Kaiwen Yan In News Tags Digital Society Entertainment Short Video Society & Culture Marketing & Branding
“Hannibal” conquers Shanghai as Zegna brings Mads Mikkelsen to town Post date June 4, 2024 By Yimin Wang In News Tags Entertainment Fashion & Retail Luxury Marketing & Branding
Why are bananas ‘forbidden to go green’? China’s latest pun culture trend in the workplace Post date June 4, 2024 By Kaiwen Yan In News Tags Digital Society E-commerce Entertainment Society & Culture Marketing & Branding
