China’s wilderness survival craze: how the Qixing Mountain challenge turned endurance into a viral spectacle Post date December 15, 2025 By Alastair Reid Schanche In Creative Works Tags Digital Society Society & Culture Marketing & Branding
Solid mango pomelo sago: the dessert taking over the internet and the brands getting involved Post date December 8, 2025 In Creative Works Tags Digital Society Food & Beverage Marketing & Branding Platforms Weibo
Beijing sees cross-border tourism hit five-year high as visa-free travel fuels rebound Post date December 10, 2025 By Alastair Reid Schanche In News Tags Travel
HEYTEA teams up with Michelin chef David Lai to send mushroom tea viral Post date September 23, 2025 By Alastair Reid Schanche In News Tags Food & Beverage HEYTEA Marketing & Branding
Nike strikes out with creative Shanghai tennis ball installation Post date September 23, 2025 By Alastair Reid Schanche In News Tags Fashion & Retail Society & Culture Marketing & Branding
Dior prosecuted in China for illegal foreign data transfers Post date September 21, 2025 By Alastair Reid Schanche In News Tags Fashion & Retail Society & Culture Regulations
How Taobao tugs at heartstrings with powerful emotion marketing Post date September 20, 2025 By Alastair Reid Schanche In Creative Works Tags Digital Society E-commerce Fashion & Retail
Why is Xibei clashing with influencer Luo Yonghao? Post date September 18, 2025 By Alastair Reid Schanche In News Tags Food & Beverage Society & Culture Weibo
Apple collaborates with Jackson Wang for the latest Shot on iPhone campaign Post date September 17, 2025 In News Tags Digital Society Entertainment Marketing & Branding Weibo
AUDI drops the iconic ‘four-rings’ logo for the launch of a China-exclusive EV Post date September 16, 2025 In News Tags Technology Electric Vehicles Marketing & Branding
H&M Reopens its China Flagship Store as the ‘House of H&M’ Post date September 15, 2025 By Alastair Reid Schanche In News Tags Fashion & Retail Marketing & Branding
What’s new at the Tmall Beauty Awards this year? Post date September 4, 2025 By Yimin Wang In Creative Works Tags Beauty & Cosmetics
KFC channels Monkey King in Havoc in Heaven collab Post date September 4, 2025 By Yimin Wang In News Tags Art & Culture Food & Beverage Marketing & Branding
