LVMH launches Chinese version of 24S ahead of Singles’ Day

24S is the LMVH (Louis Vuitton Moët Hennessy) group’s e-commerce website and the exclusive global online partner of Louis Vuitton, Dior, Celine, and Moynat.

24S features a selection of more than 300 fashion and beauty brands ranging all the way from the finest luxury houses to emerging designers. The website offers exclusive luxury products that are only available online.

The official Chinese version of the 24S website was only launched recently – just in time for the Singles’ Day shopping festival aka Double 11. On 11 November, 24S will offer up to 30% discounts to Chinese consumers.

Launching 24S in China is a clever move by LMVH, as Chinese consumers are wary of fake products and will relish a site that promises originals only. The site also accepts payments via AliPay, a key plus point in China.

In other luxury news:

Prada’s China sales exceeded 2019’s in September.

More and more Chinese consumers are embracing second-hand items.


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