Liz Yin

Liz, the Founder and Director of a public relations and strategic communications firm based in Shanghai, China.

Prior to founding the company, Liz led global marketing for a multinational retail tech firm. Earlier in her career, she worked at several award-winning PR & marketing agencies.

Her insights and expertise have helped many businesses ranging from start-ups to global corporations break into the Chinese market.

Outside of her agency venture, she enjoys writing about the marketing trends in China and sharing her knowledge to bridge the gap between western brands and China. You can find her on LinkedIn.