Alicia was born and raised in London, but her heart belongs to Beijing. Her studies of modern & classical Chinese at SOAS, Beijing Normal University and National Taiwan Normal University have given her a strong understanding of and enduring passion for Chinese culture.
Before starting her job as new business executive at Qumin, Alicia worked for the China Women’s Film Festival, an NGO in Beijing, and China Hour UK, a China-oriented TV Channel on Sky TV. She loves researching, writing and learning new things about all aspects of Chinese society.