BYD brings in humanoid robots to sell its cars 

BYD humanoid robots: Key takeaways 

  • BYD will unveil its first interactive humanoid robot at its Zhengzhou Di Space experience centre
  • The carmaker wants two or three robots in every showroom within one or two years
  • Chery and XPeng show that BYD’s most immediate robotics competition is domestic

BYD’s newest showroom recruit does not need a salary, but they may need a recharge. The Chinese carmaker will unveil its first humanoid robot this month at its Di Space (迪空间) experience centre in Zhengzhou. 

Many of BYD’s rivals are also pursuing humanoid robotics

The machine will be able to interact with visitors rather than simply pose for photographs. They’re calling it Xiao Di (小迪). Reports say he/she/it (what’s the pronoun for a robot these days?) will be 1.61 metres tall, with 31 degrees of freedom and the ability to translate between six Chinese dialects and six foreign languages.  

Executive vice-president Stella Li wants two or three humanoid robots in every BYD showroom within one or two years. Their purpose would be to support human salespeople. That means welcoming customers, explaining models, and demonstrating in-car technology. Only time will tell if the gimmick works magic for sales.  

Image: Unsplash/Tiago Ferreira

The robot has been several years in the making. BYD established an embodied-intelligence research team in 2022 and has developed industrial, collaborative, and mobile robots. It has also tested UBTech’s Walker S1 inside its factories, where the machine performed handling tasks alongside autonomous logistics equipment. 

Is Xiaodi’s role purely theatrical?

There are comparisons in the industry. Tesla’s Optimus provides the obvious one, being a natural rival. But BYD has closer competition at home. Chery’s AiMOGA robot is already working in overseas dealerships, while XPeng has begun small-batch production of IRON ahead of a planned showroom rollout in 2027. 

The Dao view: BYD’s humanoid robot may not be built for the future 

The showroom is a smart place for BYD to begin. It offers predictable tasks and a controlled environment, while giving visitors a physical demonstration of the company’s AI ambitions. Multilingual robots could eventually support BYD’s rapid overseas expansion too. Customer interactions could also provide useful training data for later deployments. 

But for now, Xiao Di’s greatest value is pretty much theatrical. No doubt it will help get curious customers through showroom doors. Until humanoids are ready to build cars or clean homes independently, that added – and probably short-lived – gimmick will have to do. 

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