The brands and moments behind China’s soft power rise Post date November 3, 2025 By Alastair Reid Schanche In Exclusives Tags Digital Society Society & Culture Technology Platforms Xiaohongshu (RED)
Marketing beauty to China’s Gen Z – an interview with Judydoll’s Julie Liu Post date October 31, 2025 By Alastair Reid Schanche In Exclusives Tags Beauty & Cosmetics Digital Society Marketing & Branding
The most unlikely collab of the year? McDonald’s China team up with Mercedes-Benz Post date October 29, 2025 By Alastair Reid Schanche In News Tags Automotive Food & Beverage Marketing & Branding
Douyin is treating grads to hotpot—the tastiest grad gift yet Post date June 25, 2025 By Yilan Ruan In News Tags E-commerce Food & Beverage Society & Culture Marketing & Branding
Why do Chinese people love drinking hot water (even in summer)? Post date June 24, 2025 By Yimin Wang In News Tags Health & Pharma Society & Culture
3 billion RMB! Hellobike enters the robotaxi market with investment Post date June 24, 2025 By Yimin Wang In News Tags Automotive Digital Society Society & Culture Technology
Longines hosts exhibition on the Central Axis of Beijing Post date June 24, 2025 By Yimin Wang In News Tags Luxury Society & Culture Watches & Jewellery Marketing & Branding
Galloping through the Bund, Hermès brings fashion show to Shanghai Post date June 24, 2025 By Yimin Wang In News Tags Fashion & Retail Luxury Marketing & Branding
What is the experience economy? How China’s Gen Z is redefining value Post date June 24, 2025 By Yilan Ruan In News Tags E-commerce Society & Culture Marketing & Branding Platforms
Disney’s Zootopia gets a Chinese makeover in new animation collab Post date June 24, 2025 By Yilan Ruan In News Tags Digital Society Society & Culture Marketing & Branding Platforms
Is “Wellness Water” the new bubble tea? How health drinks are winning over China’s Gen Z Post date June 23, 2025 By Yilan Ruan In News Tags E-commerce Food & Beverage Society & Culture Marketing & Branding
Osprey opens first China flagship in Hangzhou Post date June 23, 2025 By Yilan Ruan In News Tags Fashion & Retail Society & Culture Marketing & Branding Platforms
Is this the end of the 618 Shopping Festival as we know it? Post date June 23, 2025 By Yimin Wang In Opinions Tags E-commerce Livestreaming Technology Shopping Festivals
