Rednote has pushed into a more global sphere with a published book. Titled A Day in the World (世界的一日), the book compiles 34 entries selected from nearly 4,000 submissions across 44 countries. Users were invited to document 19 September 2025, in their own language. The result of the prompt is a patchwork of everyday life in a wide range of voices.
The project builds on Rednote’s earlier Everyday Writing Contest, but this time is a clear step outward. With international users rising on the platform since 2025, the initiative positions writing as a shared global act rather than a localised content format. Contributors range from established figures like Xu Zhiyuan (许知远) to first-time writers, flattening the hierarchy between professional authors and everyday users.
Beyond the book, Rednote extended the campaign into film, travelling 50,000 kilometres to film selected contributors reading their entries in situ. The creative is pretty bare. They don’t plunge too much in high production value. The emphasis is on people and place, in a style that reinforces the platform’s long-standing emphasis on real content.
Underpinning this is what Rednote frames as Write in Public: a model where users develop writing practices through continuous posting and feedback. Over the past three years, nearly 400 creators have moved from posting on the platform to publishing books, with related content generating over 60 million views. To formalise that pathway, Rednote has now launched a publishing programme with nearly 30 partners, aiming to convert platform-native writers into commercially viable authors.
The Dao view: A Day in the World is a step into a wider market
The strategy may focus on literature, but opportunity is really what they’re pitching. They’ve basically turned people’s writing hobbies into scalable IP. Again, we see Rednote positioning itself here as more than just a social platform.
With the release of A Day in the World they’re building themselves up as an origin point for expression. The book, however, is a step out of the usual Chinese circles and onto a more global stage.
