Molly Tea’s viral My Own Swordsman moment shows the power of reactive marketing Post date January 12, 2026 By Alastair Reid Schanche In News Tags Digital Society Marketing & Branding Platforms
Why Didi’s latest discount campaign focuses on China’s everyday ride-hailing cities Post date January 12, 2026 By Alastair Reid Schanche In News Tags E-commerce Technology Marketing & Branding
How a Beijing windstorm became a marketing win for 999 Ganmaoling Post date January 9, 2026 By Alastair Reid Schanche In News Tags Marketing & Branding
Xiaomi KOL controversy: how fan culture turned a routine influencer deal into a crisis Post date January 9, 2026 By Alastair Reid Schanche In News Tags Technology Marketing & Branding Weibo
JD Health’s red apple campaign and what it can teach us about Chinese CSR Post date January 6, 2026 By Alastair Reid Schanche In Creative Works Tags Food & Beverage Society & Culture Marketing & Branding Platforms
Levi’s Lunar New Year release shows how heritage brands are rethinking China Post date January 5, 2026 By Alastair Reid Schanche In News Tags Fashion & Retail Marketing & Branding Traditional Festivals
Chow Tai Fook’s ‘Ox-Horse’ gold pendant triggers backlash over tone Post date January 4, 2026 By Alastair Reid Schanche In News Tags Luxury Society & Culture Marketing & Branding Weibo
Moleskine partners with Shanghai’s 600 Wanping South Road on mental-health themed notebooks Post date January 3, 2026 By Alastair Reid Schanche In News Tags Marketing & Branding
The North Face turns to China’s northwest for Year of the Horse brand push Post date January 3, 2026 By Alastair Reid Schanche In News Tags Fashion & Retail Marketing & Branding
From value to relationship: Inside McDonald’s China’s Fan Convention playbook Post date January 1, 2026 By Alastair Reid Schanche In Creative Works Tags Food & Beverage Society & Culture Marketing & Branding
