How to Use Chinese KOLs and Influencers

A key tool in any Chinese marketer’s arsenal has to be “Key Opinion Leaders”, or influencers as they’re more commonly known in the West. KOLs are widely used on Weibo and WeChat and are especially important for brands who are new to the Chinese market. Chinese KOLs are people who have large social media followings and […]

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Take Control of your Brand in China with Baidu’s Brand Zone

Learn how your brand can completely own above the fold on Baidu SERP. This guide outlines the multitude of features available to brands using Baidu Brand Zone. Introduction to Brand Zone Baidu’s Brand Zone (百度品牌专区) gives brands and their advertisers the opportunity to customise position number 1 of their SERP (Search Engine Results Page) when […]

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Weibo vs WeChat for Companies in 2015

How will consumers use Weibo and WeChat in 2015? Despite the narrowing gap between the functions offered on Weibo and WeChat, the two platforms are actually being used by consumers in increasingly different ways, and this is a trend that’s likely to continue in 2015. Weibo will be used much less for social networking than it […]

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