YEATION’s anti-consumerism Singles’ Day campaign

Most companies in China embrace Singles’ Day as the opportunity to deliver record-breaking sales but YEATION took a completely contrasting approach this year as they discouraged consumers from taking a consumerist approach to the shopping festival. Single’s Day, also known as Double 11, is the world’s largest shopping festival which takes place every year on … Continue reading YEATION’s anti-consumerism Singles’ Day campaign