Tsingtao Beer, KFC & Pepsi… Karl Lagerfeld embraces co-branding in China

Karl Lagerfeld established himself as one of the most iconic designers of the 20th and 21st centuries through being creative director of high-profile luxury brands Chanel, Chloe and Fendi, as well as founding his own fashion brand of the same name in 1984. Lagerfeld’s talent expanded beyond fashion and included illustration, photography, styling and publishing. … Continue reading Tsingtao Beer, KFC & Pepsi… Karl Lagerfeld embraces co-branding in China