Tmall’s campaign wows the crowd ahead of the Double 11 shopping festival

Key takeaways: Double 11 is becoming fiercely competitive and companies such as Tmall are already winning the race! Tmall showcases its creativity as they design “virtual” streets to display new products in “open windows”. Apart from real celebrities and Key Opinion Leaders, a virtual influencer Ayayi was also invited to the exhibition in Shanghai. All … Continue reading Tmall’s campaign wows the crowd ahead of the Double 11 shopping festival