Tmall replicates travel sensation with “senses visa” & interactive suitcase

Key takeaways: Chinese consumers are eager to find ways to replicate the experience of travelling amid ongoing overseas travel restrictions. During Golden Week, Tmall launched a campaign encouraging consumers to ‘travel overseas’ through their senses, which caused a spike in sale of imported goods. The platform also exhibited a giant interactive suitcase in Hangzhou which … Continue reading Tmall replicates travel sensation with “senses visa” & interactive suitcase