Puma and Hema’s co-branded campaign transports hotpot into space

This article is part of our weekly series shining the light on an influential Chinese brand. Alibaba’s ‘new retail’ supermarket offers a digital experience Alibaba plans to have opened 2000 Hema stores by 2022 and cover 200 Chinese cities by 2030 Hema Fresh 盒马鲜生, or Freshippo, was founded by Alibaba Group in 2016 as part … Continue reading Puma and Hema’s co-branded campaign transports hotpot into space