POP MART wins over Chinese consumers with mystery toy boxes

How has a Chinese toy brand made designer toys popular and won over adult consumers across the world? According to global consultancy firm Frost & Sullivan, China‚Äôs designer toy retail market was estimated to reach 20.7 billion RMB in 2019. This is almost four times its 2015 value of 6.3 billion RMB and shows the … Continue reading POP MART wins over Chinese consumers with mystery toy boxes