McDonald’s McCafé evokes nostalgia in Chinese New Year campaign

Think back to a childhood treat and, for many, a happy meal springs to mind and the excitement of opening the surprise toy inside. Ronald McDonald, the mascot clown who would sit in McDonald’s stores, and his fantasy land McDonaldland are also reminiscent of trips to the fast-food chain. McDonald’s has often featured both in … Continue reading McDonald’s McCafé evokes nostalgia in Chinese New Year campaign