KFC’s snail noodles campaign strikes a chord with Chinese young consumers

Key takeaways KFC teamed up with the logistics company Cainiao to launch a very popular traditional Chinese dish known as ‘stinky’ snail noodles Due to KFC’s localisation efforts, the campaign was able to further build its brand strength within the Chinese community The creative campaign captured the attention of young consumers, as it tapped into … Continue reading KFC’s snail noodles campaign strikes a chord with Chinese young consumers