Jo Malone’s recommendation-based (zhongcao) marketing strategy in China

Jo Malone is renowned for its quintessentially English scents which run through its range of perfumes, candles and creams, but, how have these fragrances fared in China? Jo Malone‚Äôs presence on Tmall has provided it with access to a larger consumer base and has helped it gain more market penetration Founded in 1990 and sold … Continue reading Jo Malone’s recommendation-based (zhongcao) marketing strategy in China