HEYTEA – A stylish milk tea and master of co-branding

Over the last couple of years, China has witnessed a surge in young consumers’ interest in domestic brands and clothes that incorporate Chinese traditional style and culture, a trend known as Guochao (domestic Chinese designer brands). As the so called “post-90s” are becoming one of China’s largest spending groups, many brands have quickly jumped at … Continue reading HEYTEA – A stylish milk tea and master of co-branding