Chinese consumers look down on Balenciaga’s tacky Qixi campaign

For Chinese Valentine’s Day or Qixi festival, which falls on August 25 this year, Balenciaga launched a special campaign and released limited-edition handbags. However, the campaign hasn’t won over the hearts of Chinese consumers but, instead, has stirred up a controversial discussion online because of its tacky design.  Balenciaga is known for its luxury handbags and … Continue reading Chinese consumers look down on Balenciaga’s tacky Qixi campaign