Chinese consumers look down on Balenciaga’s tacky Qixi campaign

A love-themed festival is a perfect opportunity for brands to appeal to consumers by developing an original and well-thought out campaign. BUT sometimes brands just get it wrong. For Chinese Valentine’s Day or Qixi festival, which falls on August 25 this year, Balenciaga launched a special campaign and released limited-edition handbags. However, the campaign hasn’t won … Continue reading Chinese consumers look down on Balenciaga’s tacky Qixi campaign