Chinese consumers explore the outdoors with GUCCI X The North Face

Due to COVID-19 and travel restrictions, there has been a massive uptake in exercise and outdoor activities in China, especially camping and skiing. According to Xiaohongshu, “snow boom” and “camping” were two of the most popular keywords on the platform in 2020. The number of notes related to skiing and camping increased by 89% and … Continue reading Chinese consumers explore the outdoors with GUCCI X The North Face