China’s makeup brand Perfect Diary taking the world by storm

Perfect Diary 完美日记 has become China’s leading homegrown makeup brand, even rivalling top international cosmetic brands in its popularity among Chinese consumers. It has been ranked in the top three most popular brands among Chinese Gen-Z consumers alongside Huawei and Lining. Perfect Diary was established in 2016 by Yatsen and was the e-commerce company’s first … Continue reading China’s makeup brand Perfect Diary taking the world by storm