Airbnb offers young Chinese an authentic way to travel

The global online rental marketplace Airbnb officially entered the Chinese market in 2015 and opened their first Chinese office in 2016. Airbnb’s Chinese name means “love makes people meet each other” or “welcome one another with love” However, the brand initially struggled with their name branding in the Chinese market. They originally relied on their … Continue reading Airbnb offers young Chinese an authentic way to travel