Winning Chinese people’s hearts during the romantic festival Qixi

Qixi, China’s most romantic festival, falls on August 25 this year. What does Qixi mean to Chinese people? What do Western brands misunderstand about romance in China? This article offers cultural insights on how to win the hearts of Chinese people. The romantic tale of Qixi  Two thousand years ago, the cow-herder star and weaver … Continue reading Winning Chinese people’s hearts during the romantic festival Qixi