Subcultures taking China by storm in 2020

Subcultures are worth keeping an eye on because they often dictate the upcoming trends in Chinese society. Chinese youth use subcultures as a way to distinguish themselves from others and express their individuality. Some subcultures even evolve into mainstream Chinese culture. This is true of the esports market: previously it was given subculture status but … Continue reading Subcultures taking China by storm in 2020