Bubble tea chains use creative coffee to enhance appeal

Millennial and Gen-Z consumers are, to varying degrees, ‘native’ coffee drinkers in much the same way that they are digital natives Drinking coffee has become an indispensable part of the daily life of students and white-collar workers with 38.6% drinking the beverage at least 3-5 times per week. As well as being a necessity to … Continue reading Bubble tea chains use creative coffee to enhance appeal