Xiaomi CEO’s livestream breaks Douyin record with over 50 million views

Xiaomi’s CEO Lei Jun took part in a two hour livestream on August 16 which attracted more than 50 million viewers and resulted in sales of 210 million RMB. The livestream took place on Douyin (China’s TikTok) and broke the existing records on the short-form video platform. Xiaomi used the event to promote several of … Continue reading Xiaomi CEO’s livestream breaks Douyin record with over 50 million views