Tsinghua University and Florasis launch branded virtual personas

China’s leading Tsinghua University and make-up brand Florasis are the latest of a growing number of brands and institutions to tap into virtual images. Similar to a virtual KOL, they are AI-powered and can act as a spokesperson and show off the brand’s identity. On 1 June, the Department of Computer Science at Tsinghua University revealed … Continue reading Tsinghua University and Florasis launch branded virtual personas