Starbucks’ Earth Day campaign trends on Chinese social media

Earth Day has been trending on Weibo under the hashtag ‘#Protect the Earth’ (#珍爱地球#) which has surpassed 340 million views. Chinese media outlet People’s Daily has shared large-scale promotions for Earth Day, including videos and posters about climate change, recycling, pollution, and other environmental issues. To celebrate Earth Day, Starbucks today launched biodegradable straws in … Continue reading Starbucks’ Earth Day campaign trends on Chinese social media