Popular C-beauty brand Perfect Diary launch their first male beauty products

In recent years, male consumers’ interest in beauty products has seen a spike following China’s growing social acceptance and recognition towards the use of male beauty products. According to Korea Trade Association, the male beauty market was predicted to reach 16.7 billion RMB ($2.6 billion) by the end of 2020.  This trend has been fuelling … Continue reading Popular C-beauty brand Perfect Diary launch their first male beauty products