Luxury brands Bvlgari, Gucci and Fendi roll out 520 campaigns

Valentine’s Day may feel like yesterday but already another love-based shopping festival is almost upon Chinese consumers. 20 May marks 520, a day linked to love due to the similar-sounding of “520” (wǔ èr líng) and “I love you” (wǒ ài nǐ) in Chinese. Last year, Prada’s short film “520 Mathematics of Love” caused a stir on … Continue reading Luxury brands Bvlgari, Gucci and Fendi roll out 520 campaigns