Douyin’s ‘Queen’s Day’ shopping festival brings in $2.1 billion

Short-form video platform Douyin has released a report documenting the activities and consumption patterns of female users during its first-ever ‘Queen’s Day’ shopping festival. ‘Queen’s Day‘ and ‘Goddess Day’ have become alternative names for International Women’s Day in China as brands seek to encourage women to pamper themselves during the special day. The “2021 Douyin E-commerce … Continue reading Douyin’s ‘Queen’s Day’ shopping festival brings in $2.1 billion