Douyin becomes exclusive partner of CCTV’s Chinese New Year Gala

Douyin (TikTok’s Chinese counterpart) announced yesterday (January 26) that it has officially replaced Pinduoduo as the exclusive partner and provider of red envelopes for CCTV’s 2021 Chinese New Year Gala. The Gala features a variety of music, dance and comedy performances and is aired on the eve of Chinese New Year. Launched in 1983, it … Continue reading Douyin becomes exclusive partner of CCTV’s Chinese New Year Gala