Chinese TikTok (Douyin) becomes official partner of EURO 2020

With just 100 days to go, short-form video platform Douyin announced that it will be the official partner of the EURO 2020 today (March 4). Following the announcement, the Union of European Football Associations (UEFA) opened its official Douyin account “UEFA European Cup”, in order to share matches with its Chinese fans. Despite being held … Continue reading Chinese TikTok (Douyin) becomes official partner of EURO 2020