Chinese ice cream brand Chicecream partners with virtual influencer for new product launch

The role of virtual influencers in the media has been expanding in China, with many brands working with virtual characters to help promote their image. One example is the Asian health and beauty chain store Watsons, which partnered with a Japanese virtual influencer called Imma for its latest product in May. In addition, China‚Äôs first … Continue reading Chinese ice cream brand Chicecream partners with virtual influencer for new product launch