Chinese sportswear brand Xtep strives to win over female sports fans

The growing interest in exercise among women, since the pandemic began, has made women consumers an ideal target. A report released this June by Tmall and China Business Network shows 72% of women respondents exercise regularly. In addition, sports products for women listed on Tmall online shopping platform have been increasing in sales figures for … Continue reading Chinese sportswear brand Xtep strives to win over female sports fans